Behind the Numbers

We're the financial analysis team that turns complex data into clear business decisions. Based in Perth, we've been helping Australian companies navigate their financial landscape since 2018.

Our Story Started Simple

Back in 2018, I was working as a financial consultant when I noticed something troubling. Business owners were drowning in spreadsheets but starving for actual insights. They had all this financial data but couldn't figure out what it meant for their next quarter.

That's when zarentovia began. We started with one simple belief: financial analysis should help you sleep better at night, not worse. Today, we work with over 150 Australian businesses, from family-owned shops in suburban Perth to mid-sized companies across the continent.

What hasn't changed? We still approach every client like they're our only client. Because when your business decisions are on the line, generic advice just doesn't cut it.

Financial analysis workspace showing charts and data visualization tools used by zarentovia team

What Drives Us Every Day

These aren't just values we put on our website. They're the principles that shape how we analyze your data and present our findings.

01

Clarity Over Complexity

We translate financial jargon into plain English. If you can't understand our analysis, we haven't done our job properly.

02

Context Matters

Your industry, your market conditions, your specific challenges. We don't do cookie-cutter analysis because no two businesses are identical.

03

Honest Assessment

Sometimes the data tells you things you'd rather not hear. We deliver the truth, but we also help you figure out what to do about it.

Meet Our Lead Analyst

Helena Thornfield brings fifteen years of financial analysis experience to every project. She started her career at a Big Four accounting firm before realizing she preferred working directly with business owners rather than corporate bureaucracy.

"I love the moment when a client's face lights up because they finally understand what their numbers are telling them," Helena says. "That's when real business transformation begins."

When she's not diving deep into cash flow statements, Helena volunteers as a financial literacy mentor for small business owners in Perth's eastern suburbs.

Helena Thornfield, Senior Financial Analyst at zarentovia, professional headshot

Helena Thornfield

Senior Financial Analyst

How We've Grown

From a one-person consultancy to a trusted partner for Australian businesses

2018

Founded zarentovia

Started with five local Perth businesses who needed straightforward financial analysis without the corporate overhead.

2020

Weathered the Storm

Helped 30+ businesses navigate COVID-19 financial challenges. Learned that crisis analysis requires a completely different approach.

2022

Expanded Across Australia

Began working with clients from Sydney to Darwin. Remote financial analysis became our specialty, not just our necessity.

2024

Reached 150 Clients

Celebrated our biggest milestone while maintaining the personalized service that got us here. Every client still gets Helena's direct attention.

Ready to Understand Your Numbers?

We're currently accepting new clients for analysis projects starting in autumn 2025. Let's have a conversation about what your financial data is really telling you.

Start the Conversation